DR, Denmark´s national broadcasting corporation, is the largest media enterprise in the country. DR provides independent news, culture, education, music and entertainment via television, radio, online services, mobile platforms and live events.
ADDRESSING THE ISSUES
In order to provide its audience with insight into relevant current affairs, DR partners with Epinion to understand consumer sentiment.
Since 2005, Epinion has been the sole provider of political opinion polls to DR and is regarded by DR as one of the most credible polling agencies in Denmark. We have a close relationship with DR thanks to our ability to deliver accurate and agenda-setting polls.
Epinion provides DR with a comprehensive political index with details information on party choice of the Danish electorate as well as approval ratings of key politicians on a monthly basis.
In addition to these ongoing surveys, Epinion frequently delivers ad hoc results to DR. These ad hoc results provide insight into the Danes’ attitudes on a wide range of issues – from foreign policy to credit card fraud.
The results that Epinion delivers to DR are widely cited in the Danish media. This demands an exceptionally high quality in every step in the polling value chain and the ability to deliver results within a tight deadline.