Ekstra Bladet is Denmark's biggest tabloid and has lead the transition from print to digital media.
ADDRESSING THE ISSUES
As mobile and tablet traffic volume grows, as does the need to capatalise from advertising revenue on these platforms.
In order for Ekstra Bladet to achieve optimal financial return, they needed to fully understand their digital advertisement exposure.
Epinion analysed ad exposure on Ekstra Bladet’s different platforms.
The results of the analysis made it possible for Ekstra Bladet to convince advertisers that there is a lot of added value in executing adverts across their different platforms.
Firstly, cross platform advertising significantly increased the overall reach of communications as different audiences interact with different content on each platform.
There are also differences in platform usage patterns throughout the day, so combining the different devices also helps increase exposure.
We found that overall combining devices in ad campaigns generated a higher brand lift and increased communication recall.