Epinion, one of the leading market research agencies within the field of aviation, has won the bid to handle Singapore Changi Airport’s passenger surveys.
Since September 2015, Epinion has been helping Changi Airport gain a deeper understanding of the almost 55 million passengers that pass through the airport each year via captured passenger traffic behaviour and demographics. Epinion was chosen due to its unique quality and insights of its airport market research.
Epinion already works with more than 35 airports worldwide including London Heathrow, Copenhagen and Vienna and its work with Changi will expand its leading European position within the field of aviation market research into Asia.
Epinion already has a strong general market-research foothold in Asia with regional presence in Vietnam, the Philippines and Indonesia.
Providing Changi with key insights
The passenger surveys will provide Changi Airport with key insights, helping them run a better and more efficient airport, populated with satisfied passengers.
The wealth of information captured in the surveys will enable Changi to establish valuable information including, but not limited to passenger flight itinerary, demographic profile, purpose of travel, airline and airport choice.
This insight will provide market sizing and highlight opportunities for route and airport service development.
A leading market research agency
Epinion is one of the leading market research agencies within the field of aviation, with a large and diversified customer base. It's ongoing contracts with more than 35 airports means it has extensive knowledge of the latest international trends and developments within the aviation market research industry.
A fast growing business area
Aviation has been Epinion’s fastest growing business activity over the last five years, and with this latest development of engaging Changi Airport, it expects to see further expansion within this business unit – both in Europe in South East Asia.
Changi Airport in Singapore was voted the World's Best Airport by air travellers for the third year in a row at the 2015 World Airport Awards.
“Changi Airport is one of the most interesting airports to work with globally. The airport has on numerous occasions won the award of being the Best Airport in the World, and clearly the ambition is to stay at the very top of the industry. We are proud and honoured to be a part of making this happen and we look forward to a good contractual relationship with Changi Airport.”
Epinion’s Managing Director, New Markets, Aviation and Transportation