For media organisations to stay relevant to their target group, it is important to keep track with the digital trends that are remodelling the media landscape.
The digitalisation of the media industry is driven by a change in consumer behaviour and consumer expectations. Todays media consumers have access for bunches of free information, entertainment and news through digital channels every second of the day. But they struggle to find relevant content of high qualitaty.
- Consumers demand instant access to relevant content, anytime, anywhere.
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